ImagineNations Network

My father Norman Macrae , who died yesterday, argued a third of a century ago that this 64 trillion dollar question would define the sustainability prospects of the net generation (Entrepreneurial Revolution, The Economist, 25 December 1976). As I believe did many late 20th Century innovation and cross-cultural navigators including management’s Peter Drucker, computing’s John Von Neumann, futures’ Alvin Toffler and Herman Kahn.

When global markets fail to value sustainability’s exponentials – to be our human race’s and youth’s number 1 value multipliers - they destroy the goodwill system design assumption built into Scot Adam Smith’s Free Markets leadership framework. Moreover, those who have studied why French alumni of Adam Smith coined entrepreneur around 1800 will discover people whose search for liberte egalite and fraternite wished to empower every young person’s productivity.

Communities of The Auld Alliance were aware of the system “whole truth” that healthy societies generate strong economies does not mean that strong economics builds healthy societies. Similarly you may read the same understanding in the contextual use of happiness in the opening words if 1776’s Declaration of Independence. Arguably Glasgow’s inaugural microeconomics summit on 4 July 2010 needs to rebrand this date worldwide Interdependence Day so that the 2010s can be the most exciting decade. When I was young we had the moon race to inspire us, today as my number 1 hero says we have the race for sustainability of peoples and planet earth.

THE KEYNES CRISIS:INCREASINGLY ONLY ECONOMICS RULES THE WORLD

If economics is to truly answer 64 trillion dollars questions we may need to urgently confront problems in media and metrics that globalization has so far spun. I find the most exciting and timely responses to this question coming for the young French, Scottish and Bangladeshi fans of Muhammad Yunus and “Social Business Entreprenurship” that the young nation of Bangladesh celebrates. BUT WHICH NETWORKS DO YOU RECOMMEND

With West-Norths urgent needs to urgently learn from and with East-South, I applaud –and wish the BBC would applaud - President Obama’s questioning of whether an organization as apparently careless as BP has any value. But only if the same question is asked of all global oil companies. World Class Brand networks that I started linking together in 1990 ask the same “what would the world miss if this organization ceased to exist” to leaders of any global sector who are not currently free to govern its greatest risk to community sustainability. This includes many global professions that seem to have lost their Hippocratic oaths in the rush to extract money every quarter.

I wonder if imagine-network can collaborate in connecting an unMBA curriculum so as to value leadership decision-making which empowers  rather than powering over people, And while we are at defining future moments - Dear Mr Murdoch: why not help co-create a quiz – are you smarter than a sustainability 5th grader and a search for sustainability’s most popular idols.